Retrofit safety device · Not locked to any bike brand

SafeRide is a compact smart bicycle safety system that combines incident video, location tracking, emergency identification and alerts into one connected device — built to retrofit onto any bicycle or e-cycle someone already owns.

Nine two-wheeler riders die every hour in India. Often, the problem isn't that help is far away — it's that nobody knows an accident happened.

One compact device.Four connected safety systems.

01 / THE NEED

A risk that's growing,
not shrinking

Better safety starts with knowing
when someone needs help.

A GROWING SHARE
44.8%

Share of India's road deaths that are two-wheeler riders, up from 30% in 2014

RIDERS ON THE FRONT LINE
~50%

Of surveyed Mumbai gig-delivery riders have already been in a crash

THE GOLDEN HOUR
~20%

Of accident victims in India reach medical care within the critical golden hour

Sources: Ministry of Road Transport & Highways; Mumbai gig-rider survey coverage; Human Health & Rights Journal, Sept 2025. Statistics supplied for this pitch; source figures and dates require confirmation. Two-wheeler statistics are broader than bicycle-specific risk.

02 / CONNECTED BY DESIGN

One device.
Four safety systems.

Built around the rider
01

Safety Camera

Continuous loop-recording road-facing camera. An incident clip can be protected instead of overwritten, so footage can help explain what happened.

Incident clip protectedSaved when it matters
02

Location System

GNSS/GPS with cellular connectivity shares the rider's live location with authorized contacts — geofencing and route history planned.

Your location. Your choice.Shared with authorized contacts
SOS03

Emergency System

Motion sensors detect a potentially serious incident; the rider can also manually trigger an SOS.

DetectConfirmAlertLocate

Short confirmation window → alert trusted contact → share location.

04

Emergency ID

A private Emergency Profile — name, emergency contact, blood group if provided, key medical-alert info — visible only to authorized responders.

SR
Emergency ProfileOnly the information you choose

03 / THE MISSING CONNECTION

The pieces already exist separately.
SafeRide connects them.

If it's already being done — here's exactly how, and what's still missing.

ProductWhat it doesPrice (India)What it's missing
Cycliq Fly6/Fly12Camera + light + incident detection~₹17,000–25,000 ImportedGPS, SOS network alert, emergency ID
Garmin Varia RCT715Radar + camera + light~₹35,000+ ImportedSame gaps, premium pricing
GPS-only trackersGPS + geofencing + SOS button~₹4,000–13,000 ImportedCamera, emergency ID, India pricing
EMotorad T-Rex SmartGPS + SOS + geofencing (built into e-cycle)₹37,999–45,999Camera; locked to their e-cycle, not a retrofit
AVRO HelmetsCrash detection + SOS + GPS (in helmet)Not yet publicHelmet-based, not bicycle-based
Ealth Emergency CardQR/NFC emergency ID profile₹499Location, camera, crash detection
SafeRide ALL TOGETHERCamera + GPS + SOS + Emergency ID, retrofits any bicycle/e-cycle₹2,499–5,999 Target rangeThis is the gap the others leave open

Indicative comparison supplied for the pitch; competitor pricing and capabilities need current verification. SafeRide features describe the intended product, and prices are targets.

04 / A SAFER RIDE, WITHIN REACH

Launch pricing

Target prices — not final
THE EVERYDAY ESSENTIALS

SafeRide Lite

₹2,499 target

Core safety, in one compact device.

  • Camera & local storage
  • GPS / GNSS
  • SOS button
  • Emergency ID
Join the waitlist
SAFETY, CONNECTED 4G ENABLED

SafeRide Connect

₹3,999 target

Keep your trusted people in the loop.

  • Better camera & incident protection
  • GPS / GNSS + 4G connectivity
  • Companion app & live location
  • Emergency alerts
Join the waitlist
Coming later · Roadmap

SafeRide Pro

Higher-quality camera · 4G + GNSS · Advanced incident detection · Cloud video backup · Fleet/parent dashboard

₹5,999 target

Connectivity requirements and any recurring service charges will be confirmed before launch. Lite's off-device SOS delivery method is still to be confirmed.

05 / YOUR RIDE, AT A GLANCE

The SafeRide app

A clear picture of your ride.
A connection to the people you trust.

9:41▰ ▮
SafeRide · App concept
Connected. On your terms.You control who sees your location.

06 / THE ROAD AHEAD

Who this is for, first

01

PHASE 1

Delivery & e-cycle
gig riders

Proven crash rate, proven willingness to pay for ID (see Ealth), possible regulatory tailwind.

02

PHASE 2

Urban cyclists &
cycling clubs

03

PHASE 3

Schools, organisations
& fleet operators

04

PHASE 4

Broader personal-
mobility market

Phasing is proposed. Willingness to pay and regulatory assumptions still need validation.

BE PART OF THE FIRST RIDE

Know someone's watching
out for you on every ride.

SafeRide is in development. Get ready for what's next.

Demo form — signups are not collected yet.

Powered by its own rechargeable battery. USB-C recharge.
No onboard bicycle electrical system needed.