Share of India's road deaths that are two-wheeler riders, up from 30% in 2014
SafeRide is a compact smart bicycle safety system that combines incident video, location tracking, emergency identification and alerts into one connected device — built to retrofit onto any bicycle or e-cycle someone already owns.
Nine two-wheeler riders die every hour in India. Often, the problem isn't that help is far away — it's that nobody knows an accident happened.
“Golden hour” care reaches only ~20% of accident victims in India.
01 / THE NEED
A risk that's growing,
not shrinking
Better safety starts with knowing
when someone needs help.
Of surveyed Mumbai gig-delivery riders have already been in a crash
Of accident victims in India reach medical care within the critical golden hour
Sources: Ministry of Road Transport & Highways; Mumbai gig-rider survey coverage; Human Health & Rights Journal, Sept 2025. Statistics supplied for this pitch; source figures and dates require confirmation. Two-wheeler statistics are broader than bicycle-specific risk.
02 / CONNECTED BY DESIGN
One device.
Four safety systems.
Safety Camera
Continuous loop-recording road-facing camera. An incident clip can be protected instead of overwritten, so footage can help explain what happened.
Location System
GNSS/GPS with cellular connectivity shares the rider's live location with authorized contacts — geofencing and route history planned.
Emergency System
Motion sensors detect a potentially serious incident; the rider can also manually trigger an SOS.
Short confirmation window → alert trusted contact → share location.
Emergency ID
A private Emergency Profile — name, emergency contact, blood group if provided, key medical-alert info — visible only to authorized responders.
03 / THE MISSING CONNECTION
The pieces already exist separately.
SafeRide connects them.
If it's already being done — here's exactly how, and what's still missing.
| Product | What it does | Price (India) | What it's missing |
|---|---|---|---|
| Cycliq Fly6/Fly12 | Camera + light + incident detection | ~₹17,000–25,000 Imported | GPS, SOS network alert, emergency ID |
| Garmin Varia RCT715 | Radar + camera + light | ~₹35,000+ Imported | Same gaps, premium pricing |
| GPS-only trackers | GPS + geofencing + SOS button | ~₹4,000–13,000 Imported | Camera, emergency ID, India pricing |
| EMotorad T-Rex Smart | GPS + SOS + geofencing (built into e-cycle) | ₹37,999–45,999 | Camera; locked to their e-cycle, not a retrofit |
| AVRO Helmets | Crash detection + SOS + GPS (in helmet) | Not yet public | Helmet-based, not bicycle-based |
| Ealth Emergency Card | QR/NFC emergency ID profile | ₹499 | Location, camera, crash detection |
| SafeRide ALL TOGETHER | Camera + GPS + SOS + Emergency ID, retrofits any bicycle/e-cycle | ₹2,499–5,999 Target range | This is the gap the others leave open |
Indicative comparison supplied for the pitch; competitor pricing and capabilities need current verification. SafeRide features describe the intended product, and prices are targets.
04 / A SAFER RIDE, WITHIN REACH
Launch pricing
SafeRide Lite
Core safety, in one compact device.
- Camera & local storage
- GPS / GNSS
- SOS button
- Emergency ID
SafeRide Connect
Keep your trusted people in the loop.
- Better camera & incident protection
- GPS / GNSS + 4G connectivity
- Companion app & live location
- Emergency alerts
SafeRide Pro
Higher-quality camera · 4G + GNSS · Advanced incident detection · Cloud video backup · Fleet/parent dashboard
₹5,999 targetConnectivity requirements and any recurring service charges will be confirmed before launch. Lite's off-device SOS delivery method is still to be confirmed.
05 / YOUR RIDE, AT A GLANCE
The SafeRide app
A clear picture of your ride.
A connection to the people you trust.
06 / THE ROAD AHEAD
Who this is for, first
PHASE 1
Delivery & e-cycle
gig riders
Proven crash rate, proven willingness to pay for ID (see Ealth), possible regulatory tailwind.
PHASE 2
Urban cyclists &
cycling clubs
PHASE 3
Schools, organisations
& fleet operators
PHASE 4
Broader personal-
mobility market
Phasing is proposed. Willingness to pay and regulatory assumptions still need validation.
BE PART OF THE FIRST RIDE
Know someone's watching
out for you on every ride.
SafeRide is in development. Get ready for what's next.
Powered by its own rechargeable battery. USB-C recharge.
No onboard bicycle electrical system needed.